BrandMatch® Score is a software based market research tool that rates the compatibility between brands and potential endorsers.
Through a detailed online discovery phase, BrandMatch Score compiles client specific endorsement criteria such as target demographics, key brand attributes, length of campaign, allocated endorser budget, requirements of the endorser, and the celebrities to be scored.
Using this brand specific information, BrandMatch Score then collects consumer insight via certified panels (survey administered by the McCormack Center for Sports Research at UMass) as well as empirical career data for each potential endorser
Through propriety algorithms a customized BrandMatch Score is then calculated in real-time for each endorser, quantifying how well each matches exclusively to a specific brand and marketing campaign.
By utilizing BrandMatch Score you are performing the ultimate due diligence. This level of customization and research data maximizes accuracy, eliminates subjectivity, creates negotiation leverage and mitigates risk from the endorser procurement process.
Don't Endorse Without It!
Analyzing the values of each component of BrandMatch Score allows clients to make fully educated decisions. Click the arrow to learn about each component
identify your needs
formulate your strategy
feature celebrity endorsers to